The Saudi Ministry of Culture has been honored at the Cannes Corporate Media & TV Awards Festival for its “Year of Saudi Coffee” campaign. The campaign’s three promotional videos, produced in collaboration with advertising agency Eighties Creative and production company Hi Production, received the Silver Dolphin Award for integrated communication. These films spotlighted the cultural significance of Saudi coffee and its deep-rooted connection to societal customs and traditions. The Cannes Corporate Media & TV Awards Festival, which celebrates excellence in corporate films, online media productions, and documentaries, saw over 900 entries from 45 countries, with 130 projects receiving Dolphin awards this year.
