Dubai Health Unveils New Brand Identity in Pursuit of Global Healthcare Excellence
Dubai has unveiled a new brand identity for its integrated academic health system, ‘Dubai Health,’ reflecting the emirate’s commitment to becoming a global model for human health. The announcement was made at a press conference held at the Dubai Press Club, where Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, emphasized the transformation of Dubai’s healthcare system.
Under the leadership of Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Health Board of Directors, the new brand identity represents a significant step toward establishing a paradigm of excellence in the healthcare sector. ‘Dubai Health’ oversees six hospitals, 26 ambulatory health centers, and 20 medical fitness centers, with a focus on providing evidence-based care and enhancing patient outcomes.
Affiliated with Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU) and Al Jalila Foundation, ‘Dubai Health’ aims to integrate care, learning, discovery, and giving, aligning with global best practices. The primary value of ‘Patient First’ underscores the commitment to delivering high-quality care, ensuring patient safety, and promoting a positive patient experience.
Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Vice Chairman of the Dubai Health Board of Directors, highlighted that ‘Dubai Health’ marks a new phase in realizing the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to position Dubai as a leading global healthcare destination.
Effective November 11, 2023, the Dubai Academic Health Corporation will operate under the new brand name ‘Dubai Health,’ contributing to the pursuit of a sustainable, knowledge-based economy and supporting the growth of the health sector. The move reflects Dubai’s commitment to advancing healthcare excellence and shaping the future of the sector on a global scale.
Dr. Amer Sharif, CEO of Dubai Health and President of MBRU, noted that the new brand identity and future vision align with the Dubai Health Authority’s efforts to strengthen Dubai’s standing as a global exemplar in healthcare. The integration of care, education, and research under the ‘Dubai Health’ umbrella reinforces the emirate’s dedication to providing world-class healthcare services and fostering innovation in the sector.
