Bahraini womenswear brand Noon By Noor is poised to make a statement at London Fashion Week, showcasing their Spring/Summer 2024 collection. Co-founders and designers, Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, expressed their excitement about the event, anticipating the audience’s response to the unique artistry in their latest collection.
The cousins and childhood friends made their international debut in the fashion world in February 2012, becoming the first GCC-based label to be featured at New York Fashion Week. After studying fashion in the US, they returned to Bahrain to realize their vision.
Noon By Noor has garnered attention from high-profile figures like Kim Kardashian, Olivia Palermo, Blake Lively, and Jamie Chung. Their designs artfully blend Western and Eastern influences, resulting in sophisticated pieces that can adapt to various modesty standards. Luxurious fabrics meet vibrant palettes in their creations.
The designers draw inspiration from nature, architecture, and cultural heritage, seamlessly infusing these elements with contemporary touches, thereby striking a balance between tradition and modernity. Their commitment to timeless elegance, meticulous craftsmanship, and cultural influences sets their pieces apart.
Sustainability is a cornerstone of Noon By Noor’s ethos. Each season, the designers seek out ethically sourced materials and recycled fabrics, aligning with the principles of “slow fashion.”
Shaikha Noor and Shaikha Haya advise aspiring fashion entrepreneurs, especially women in the Arab world, to embrace their unique cultural heritage, leverage creativity, and build a strong network of mentors and collaborators.
The Fall 2023 collection showcased floor-length skirts and coats, capturing the elongated shadows cast under the Bahraini sunshine. The Ramadan 2023 collection featured loose-fitting trousers, floor-length gowns, and elaborately patterned tops, reinterpreting traditional masculine codes through a feminine lens.
London Fashion Week, running from September 15 to 19, provides Noon By Noor with a platform to display their fusion of cultural influences and contemporary design. Subsequently, the fashion world’s focus will shift to Milan and Paris.
