Media Partnership: IMI and UAE Media Council Join Forces to Develop Local Talent
Emirates strengthens its media landscape through a strategic partnership focused on training and hiring Emirati professionals
IMI and UAE Media Council Unite to Elevate Emirati Media Talent
Dubai: IMI, formerly known as International Media Investments, has partnered up with the UAE Media Council to hire and train Emirati talent in order to improve the local media environment. This strategic alliance aims to develop the nation’s media infrastructure and expand its workforce through improved education and industry experience.
The initiative supports the Media Training initiative, which was introduced in May 2023 and aims to equip Emirati professionals, recent graduates, and final-year students pursuing media-related courses with the skills necessary to thrive in a sector that is evolving quickly. By producing a new generation of media professionals, the program ensures sustained industry growth and global competitiveness.
The agreement was signed at IMI’s new Abu Dhabi headquarters by Mohammed Saeed Al-Shehhi, Secretary-General of the UAE Media Council, and Rani Raad, CEO of IMI Group.As the owner of prominent media channels including CNN Business Arabic, Sky News Arabia, The National, and Al-Ain News, IMI seeks to expose prospective Emirati talent to international media standards and provide them personal experience.
Advancing Media Education Through IMI Media Academy
Since its establishment in September 2023, IMI Media Academy has led the way in media education with innovative teaching methods and a cutting-edge curriculum that covers journalism, content creation, and digital media technology.
IMI places Emirati individuals for success in the cutthroat media sector by providing them with specialized training and apprenticeship opportunities through its network of businesses.
Commitment to Strengthening UAE’s Media Sector
Al-Shehhi emphasized that stronger collaborations with private media organizations are crucial for the sector’s development. He reiterated the UAE Media Council’s commitment to fostering domestic talent, giving them access to state-of-the-art equipment, and positioning the UAE as a global media leader.
Through this initiative, the UAE Media Council and IMI Group seek to improve industry standards, develop the next generation of media professionals, and bring the country’s media sector to a level of prominence on a global scale.
