Havells Partners with UAE’s Jumbo Group for Kitchen Appliances

Havells India Ltd Forays into UAE Kitchen Appliances Market in Collaboration with Jumbo Group

Ahmedabad (Gujarat) [India], June 11 (ANI): Havells India Ltd, a stalwart in the Fast-Moving Electrical Goods (FMEG) sector, has unveiled its ambitious plans to venture into the competitive landscape of kitchen appliances in the UAE market. This strategic move comes through a robust collaboration with the esteemed Jumbo Group, a leading distributor of consumer electronics and technology products in the region. The partnership is poised to revolutionize the kitchen appliances segment, offering consumers a blend of cutting-edge innovation, superior quality, and unmatched service.

Announcing this landmark partnership, Havells India Ltd revealed its strategic intent to diversify its product portfolio and extend its market reach by capitalizing on Jumbo Group’s extensive distribution network and market expertise. Through this collaboration, Havells aims to establish a formidable presence in the Middle East, a region known for its discerning consumers and burgeoning demand for high-quality kitchen solutions.

The cornerstone of this partnership is the introduction of Havells India’s premier range of kitchen appliances, which encompasses an array of innovative products designed to elevate the culinary experience. The initial focus will be on introducing advanced mixer grinders, catering to the diverse needs of modern households. These mixer grinders boast state-of-the-art features, ergonomic designs, and robust performance, setting new benchmarks in efficiency and convenience.

In a phased rollout strategy, Havells plans to expand its product lineup to include premium juicers and state-of-the-art air fryers, offering consumers a comprehensive suite of kitchen appliances to enhance their culinary endeavors. These products will be made available both online, through Jumbo’s e-commerce platform jumbo.ae, and in-store at Jumbo Electronics outlets across the UAE. This multi-channel approach ensures maximum accessibility and convenience for consumers, aligning with Havells’ commitment to delivering superior customer experiences.

Speaking on the strategic collaboration, Rahul Murgai, Senior Vice President of Havells India, underscored the company’s unwavering commitment to global growth and innovation. He emphasized, “At Havells, our dedication to expanding globally remains steadfast, epitomizing our ‘Make in India’ ethos for a global audience. We are thrilled to announce our partnership with Jumbo as the distributor of Havells’ Kitchen Appliances in the Middle East. This collaboration not only signifies a significant step in strengthening Havells’ brand presence but also in expanding our channel reach to significantly enhance customer access to our innovative products.”

Echoing this sentiment, Vikas Chadha, CEO of Jumbo Group, expressed enthusiasm about the strategic collaboration, emphasizing the shared values of quality and innovation between the two companies. He remarked, “We are excited to enter the kitchen appliances market through our partnership with Havells India Ltd, a company that aligns with our vision of quality and innovation. This collaboration will allow us to provide our customers with the best products available, enhancing their lifestyle and convenience.”

Central to this partnership is the commitment to delivering exceptional after-sales service and support to customers. The Havells product lineup offered by Jumbo Group will be backed by Jumbo Serve, the UAE’s ISO 9001 certified after-sales service provider. Jumbo Serve will manage the warranty and contract service of the full suite of Havells products sold in the UAE, ensuring seamless customer experiences and peace of mind.

The launch event for this groundbreaking collaboration was marked by a demonstration of Havells’ advanced mixer grinders, showcasing their innovative features and superior performance. Attendees had the opportunity to experience firsthand the quality and craftsmanship that define Havells’ products. The event also provided a platform for executives from both companies to engage with customers and stakeholders, reinforcing their commitment to driving innovation and excellence in the kitchen appliances segment.

As Havells India Ltd embarks on this journey of expansion into the UAE market, supported by the strategic partnership with Jumbo Group, it aims to redefine the standards of excellence in the kitchen appliances segment. By leveraging cutting-edge technology, superior quality, and unmatched service, Havells seeks to carve a niche for itself in the competitive Middle East market, catering to the evolving needs and preferences of discerning consumers.