Toyota Launches Special Edition Land Cruiser J300 SUV in UAE
Exclusive SUV celebrates Toyota's Dakar Rally wins with unique design and powerful performance

Toyota Launches Land Cruiser 10th Victory Edition in UAE
Toyota’s latest offering, the Land Cruiser 10th Victory Edition, marks a significant milestone in the automotive world, celebrating Toyota’s triumphs at the Dakar Rally. This exclusive edition of the iconic SUV is a testament to Toyota’s enduring legacy of excellence and performance, paying homage to its achievements on the rally circuit.
Priced at AED 319,900 (approximately Rs 72.45 lakh), the Land Cruiser 10th Victory Edition is a captivating blend of style, power, and prestige. Its unique design elements, including black and gray decals, 18-inch black alloy wheels, and signature blacked-out features, set it apart as a distinguished addition to the Land Cruiser lineup. Building upon the success of the existing Black Edition, which has garnered acclaim in the UAE, the 10th Victory Edition elevates the Land Cruiser’s allure with its distinctive aesthetic enhancements.
Exterior-wise, the Land Cruiser 10th Victory Edition exudes confidence and sophistication. The black and gray decals adorning its sleek profile, along with the striking 18-inch black alloy wheels, create a commanding presence on the road. Meanwhile, the signature blacked-out grille, skid plate, and mud flaps further accentuate its rugged yet refined persona. These exterior enhancements not only enhance the vehicle’s visual appeal but also reflect Toyota’s commitment to innovation and design excellence.
Inside the cabin, the Land Cruiser 10th Victory Edition offers a luxurious and inviting environment, characterized by its dual-tone black and beige interior design. Crafted with premium materials and meticulous attention to detail, the interior exudes elegance and comfort, providing occupants with a serene and upscale driving experience. With ample space, advanced features, and intuitive technology, the cabin of the Land Cruiser 10th Victory Edition is a sanctuary of refinement and tranquility, perfect for both urban commutes and off-road adventures.
Powering the Land Cruiser 10th Victory Edition is a formidable 415hp 3.5-litre turbocharged V6 engine, coupled with a smooth 10-speed automatic transmission. This potent powertrain delivers exhilarating performance and unrivaled capability, allowing drivers to conquer any terrain with confidence and ease. Combined with Toyota’s legendary 4WD system, the Land Cruiser 10th Victory Edition offers exceptional traction, stability, and control, ensuring a thrilling and unforgettable driving experience.
While the Land Cruiser 10th Victory Edition is exclusive to the UAE market, its impressive specifications and unparalleled craftsmanship are sure to resonate with automotive enthusiasts worldwide. Meanwhile, in India, the standard Toyota Land Cruiser continues to reign supreme as a symbol of luxury and prestige, albeit with a higher price tag of Rs 2.10 crore (ex-showroom). As a Completely Built Unit (CBU) import, the Indian variant of the Land Cruiser boasts a 3.3-litre twin-turbo V6 diesel engine, delivering a perfect blend of power, refinement, and off-road capability.



