Jaywan Cards Launched in UAE as ISG Collaborates with Bank of Baroda
New fintech initiative aims to localize payment systems, enhance security, and reduce transaction costs across the UAE
Jaywan Cards Introduced in UAE by ISG and Bank of Baroda to Enhance Secure Local Payments
In a major step toward building a secure and self-reliant payments infrastructure, In-Solutions Global (ISG) — a JP Morgan-backed fintech firm — has partnered with Bank of Baroda (UAE) to launch Jaywan Cards, unveiled at the Seamless Middle East 2025 Expo.
Designed to lower transaction costs and reduce dependence on foreign card networks, Jaywan Cards enable fully localised, digital-first payment processing. This move supports the UAE’s broader vision of financial inclusion by promoting a shift from cash to digital transactions and improving accessibility for all.
Jaywan Cards guarantee complete regulatory compliance and improved security by operating in accordance with rules established by the Central Bank of the United Arab Emirates. As the service provider, ISG will promote broad merchant adoption in important industries like e-commerce, retail, and hotel.
ISG’s SVP, Praveen Balusu, emphasized the company’s contribution to providing regional banks with effective, scalable solutions. Future compatibility with RuPay, which would allow for smooth cross-border transactions, was mentioned by him.
Philip Glickman, Managing Director at ISG, added that the initiative supports the UAE’s push for a digitally empowered and cost-effective payment ecosystem, offering end-to-end personalization and streamlined operations for partner banks.
The Jaywan Card launch is a milestone in the UAE’s fintech journey, enhancing digital payments and reinforcing economic independence.
