UAE: Positive Zero Unveils New Brand, Consolidates Subsidiaries

In a momentous stride towards advancing sustainability in the UAE and beyond, Positive Zero, a pioneering decentralised decarbonisation infrastructure company, has unveiled its new brand identity. This significant move comes hot on the heels of a groundbreaking development – a substantial investment of up to $400 million from BlackRock’s Diversified Infrastructure team.

Diverse Sustainability Platform: Positive Zero’s revamped brand identity cements its position as a consolidated platform committed to the principles of clean distributed power generation, energy efficiency, and sustainable mobility. This strategic rebranding underscores the company’s dedication to multifaceted solutions that address the pressing challenges of our time.

Landmark Investment from BlackRock: The brand launch is intricately linked to a landmark investment, where BlackRock’s Diversified Infrastructure team injected up to $400 million into Positive Zero. This financial backing is set to be a catalyst for the company’s growth and innovation, particularly in the Gulf Cooperation Council (GCC) region.

Comprehensive Decarbonisation Solutions in GCC: Positive Zero assumes a pivotal role in the GCC region by offering a spectrum of decarbonisation solutions. Ranging from distributed generation to energy efficiency enhancements and cutting-edge clean mobility solutions, the investment is poised to amplify the impact of these sustainable initiatives.

Leadership Perspective – Mohammed Abdulghaffar Hussain: Mohammed Abdulghaffar Hussain, Co-Founder and Chairman of Positive Zero, exudes confidence in the company’s trajectory. With the consolidated brand identity, Positive Zero positions itself for accelerated growth in the UAE and the broader region. Hussain emphasizes the company’s alignment with regional imperatives to triple the use of renewable energy and double energy efficiency by 2030.

“Positive Zero is now well positioned to meet the imperatives set out by the region’s governments: to triple the use of renewable energy and double energy efficiency by 2030, thereby delivering up to 85 percent of the reduction needed to fossil fuel use.”

Formation through Strategic Consolidation: Positive Zero’s emergence is the result of a strategic consolidation, bringing together three industry-leading entities: SirajPower, renowned for financed distributed generation in the GCC; Taka Solutions, the largest energy services company in the UAE; and HYPR Energy, a trailblazing mobile battery and energy storage systems provider in the region.

End-to-End Services with Innovative Model: The group seamlessly integrates the capabilities of these three verticals, offering end-to-end services with data-driven clean energy solutions. Significantly, this is achieved with a unique “servitization” model, presenting organizations with an opportunity to take control of their energy infrastructure without upfront costs, actively participating in the clean energy transition.

Positive Zero’s journey transcends a mere visual transformation; it signifies a reaffirmation of its mission to spearhead positive change in the realm of decarbonisation and clean energy. With innovation at its core and strategic partnerships driving its vision, Positive Zero stands at the forefront of reshaping the narrative of sustainable energy solutions.