Emaar Properties Adopts Virtual Card Solution from Visa and Mashreq for Enhanced B2B Payments
Emaar Properties PJSC, a prominent real estate developer based in the United Arab Emirates (UAE), has recently integrated a cutting-edge virtual card solution from Visa and Mashreq Bank. This move is part of a broader initiative to enhance the digitization and automation of Emaar’s business-to-business (B2B) payments, aiming to significantly improve payment efficiencies and optimize working capital management.
The implementation of this virtual card solution involves a seamless integration into Emaar’s existing enterprise resource planning (ERP) system. This integration is designed to streamline payment processes and provide a more efficient and reliable method for managing transactions with suppliers. By adopting this advanced technology, Emaar is positioning itself to achieve greater operational efficiency and strengthen its relationships with its business partners.
In a recent press release, Ahmed Al Matrooshi of Emaar Properties emphasized the strategic importance of this collaboration. He stated, “This collaboration demonstrates our commitment to embracing innovative technologies that not only streamline our operations but also strengthen our relationships with our suppliers. By digitizing our payment systems, we are taking a significant step towards greater efficiency and reliability.” This statement underscores Emaar’s dedication to leveraging technology to enhance its operational processes and improve its interactions with suppliers.
The virtual card solution provided by Visa and Mashreq represents a significant advancement in payment technology. It offers several key benefits, including enhanced working capital management, transparent reconciliation processes, and valuable insights for financial decision-making, cash flow forecasting, and overall business planning. The solution employs application programming interface (API) connectivity, which enables a direct and seamless integration into ERP systems. This technology allows for the digitization of B2B payments, transitioning away from traditional payment methods and enabling Emaar to make payments using virtual cards to suppliers who accept card transactions.
This shift to digital payments aligns with Emaar’s broader goals of automating its financial processes and achieving more efficient reconciliation. The use of virtual cards simplifies the payment process and enhances the transparency and control of transactions. It also facilitates more accurate tracking and management of financial flows, which is crucial for maintaining effective working capital and financial planning.
Salima Gutieva, Vice President and UAE Country Manager at Visa, highlighted the significance of this partnership, saying, “This collaboration is part of Visa’s commitment to delivering an easier and more secure way for businesses to pay and receive payments.” This statement reflects Visa’s broader mission to provide innovative payment solutions that enhance security and efficiency for businesses across various sectors.
Kartik Taneja, Head of Payment and Consumer Lending at Mashreq, also commented on the advantages of the virtual card solution, noting, “Card-based B2B payments can help corporates gain those efficiencies while optimizing your working capital.” His comments emphasize the role of digital payment solutions in improving financial management and operational efficiency for businesses.
The partnership between Visa and Mashreq, which began in October 2021, initially focused on launching a comprehensive corporate expense platform and a suite of digital Visa solutions tailored for corporate clients. This platform includes features such as virtual Visa cards for corporate use, a robust tool for managing day-to-day financial operations, and advanced capabilities for reporting, expense management, and ERP integration. These features are designed to provide businesses with greater control over their financial activities and enhance their overall financial management capabilities.
Additionally, in August 2021, Visa and Mashreq introduced a rapid seller onboarding program aimed at facilitating the digital acquisition and onboarding of small and medium-sized businesses (SMBs). This program is designed to simplify and accelerate the process for SMBs to enter the digital payment ecosystem, supporting their transition to more efficient and secure payment methods.
Overall, the adoption of the virtual card solution by Emaar Properties, in partnership with Visa and Mashreq, represents a significant advancement in the digital transformation of B2B payments. It highlights the growing trend towards automation and digitalization in financial processes, with a focus on enhancing efficiency, transparency, and control. This initiative is expected to set a new standard for payment practices within the real estate industry and beyond, showcasing the benefits of innovative financial technologies in driving business success.

