United Arab Emirates News

Mercedes-Benz Ventures into Real Estate with Dubai Skyscraper

Luxury automotive giant Mercedes-Benz is diversifying its portfolio by entering the real estate market with the introduction of the Mercedes-Benz Places – a branded 65-story residential skyscraper in Dubai. Teaming up with Emirati developer Binghatti, the project aims to redefine luxury living and community spaces in the heart of Dubai.

Situated approximately 1,118 feet above the city, the tower is strategically located near prominent landmarks such as the Dubai Mall, the Museum of the Future, and the iconic Burj Khalifa. Binghatti, in collaboration with Mercedes-Benz, is also concurrently developing a 42-story Bugatti residence, featuring specialized car elevators.

The design of the residential tower reflects Mercedes-Benz’s renowned “Sensual Purity” philosophy, evident in its distinctive exterior silhouette resembling the three-pointed Mercedes-Benz logo. The high-end finishes within the building incorporate the brand’s unique design elements, offering a blend of luxury and sophistication.

CEO Muhammad BinGhatti expressed excitement about the collaboration, stating, “Mercedes-Benz Places in Dubai is not merely a real-estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living.” The project has been in progress for over a year, and its design aims to create a residence that embodies the essence of the Mercedes-Benz brand.

Britta Seeger, a member of the Board of Management at Mercedes-Benz Group AG, emphasized the brand’s commitment to extending beyond automotive realms, creating exceptional brand experiences. Seeger stated, “Our aim with our first branded, real estate residential tower is to create new, desirable grounds that inherit our brand’s DNA and give our customers a place to arrive, unwind, and come home to.”

While specific details about the project’s completion remain undisclosed, a launch event is scheduled in Dubai for January 2024. The Mercedes-Benz Places initiative represents a strategic move by the automaker to expand its influence into diverse sectors, leveraging its iconic brand identity to create distinctive and luxurious living spaces.

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