Dubai is positioned as the world’s premier destination for branded residences, with a doubling of supply anticipated by 2030, reports property consultancy Savills. Luxury brands and hotel groups are focusing on opulent developments to attract real estate investors. There are presently 51 operational branded residence schemes in Dubai, with the total supply set to nearly double by the close of the forecast period. Among completed schemes, South Florida ranks second with 42. Globally, the branded residence sector is exhibiting resilience against global challenges, showing growth of over 160% in the past decade. Savills projects an additional 600 schemes will be delivered by 2030, with high growth anticipated in emerging cities. Marriott International, followed by Accor and Four Seasons, lead in market share for branded residences. Non-hotel brands are expected to account for 20% of total supply by 2030, a 40% increase from current levels.
The rising popularity of branded residences, especially in luxury markets like Dubai, highlights a growing trend where investors seek the cachet of owning a property associated with a prestigious brand or hotel group. This aligns with broader consumer preferences for experiences and lifestyle, not just accommodation. It also reflects the appeal of branded services, amenities, and quality assurance in the real estate sector. As the global market continues to evolve, the success of branded residences in Dubai could serve as a model for other luxury markets seeking to attract high-net-worth individuals and investors.
